Welcome to the world famous Big Texan Steak Ranch in Amarillo Texas!

Learn about all the exciting things to do at the Big Texan Steak Ranch! Check out the winners and rules to the 72oz Steak Challenge. See our full menu and take-out options. Shop our giftshop online. See full list of our handcrafted beers from our brewery.

Welcome to the world famous Big Texan Steak Ranch in Amarillo Texas!

Learn about all the exciting things to do at the Big Texan Steak Ranch! Check out the winners and rules to the 72oz Steak Challenge. See our full menu and take-out options. Shop our giftshop online. See full list of our handcrafted beers from our brewery.

Free 72 ounce  Steak

The Big Texan’s legendary 72-ounce steak challenge is not for the faint of heart, but for those bold enough to conquer it, it’s a carnivorous feat to remember. Learn about the rules, history and past champions.

Restaurant

Feeding folks since 1960, we are a generational family business feeding generations of families. View our menu and history. 

Gift Shop

Eat big steaks and then shop in Amarillo’s biggest gift shop! We feature souvenirs ranging from Route 66, Amarillo, and of course, the Big Texan itself. 

Brewery

The Big Texan Brewery crafts flavorful brews that perfectly complement the bold flavors of their legendary steaks, offering a taste of Texas in every sip.

Gift Cards

Savor the flavors of the Lone Star State with a Big Texan gift card!

World Famous For Steaks

In 1960, R. J. “Bob” Lee opened The Big Texan Steak Ranch in Amarillo Texas on Route 66, the “Mother Road”. It’s distinctive architecture soon became recognized across the Mother Road as a good stopping place for great steaks grilled over an open flame. The Big Texan is famous for the FREE 72oz steak challenge, which includes eating a salad, baked potato, shrimp cocktail and 72 ounces of beef! 

Spend your night in amarillo with us!

The Big Texan has more to offer than just big steaks! Stay with us either at our RV Park, Cabins, Wagons, Airstream, and AIRBNBs on property.

The Next BIG Thing

We’re thrilled to introduce the new Slug Bug Ranch, an exciting and quirky attraction that’s sure to delight visitors of all ages. The Slug Bug Ranch features a series of colorfully painted Volkswagen Beetles buried nose-first in the ground. This unique installation offers a perfect backdrop for photos and a playful nod to classic Americana. Whether you’re a car enthusiast, an art lover, or simply looking for a fun stop on your road trip, the Slug Bug Ranch at the Big Texan is a must-see destination. Come and experience the creativity and whimsy that makes our spot a true Texas treasure!

Join our Team

We are always looking for great people! Apply today!